Released on = January 24, 2007, 8:15 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Starr Tincup highlights Shawn Franklin's marketing and
client management skills

Press Release Body = FT. WORTH, Texas - January 24, 2007 - Starr Tincup, an
integrated marketing firm for business-to-business software and services companies,
highlights Shawn Franklin's ability to successfully manage Digital Realty Trust,
Inc. (NYSE: DLR), one of Starr Tincup's major clients, as well as manage and train
others in data management.

Shawn's primary responsibility is managing the Digital Realty Trust account and the
team who works to support that account. The team members include web specialists, a
creative director, content writers and sales managers. The key projects for Digital
Realty Trust include executing the firm's marketing and web strategy, coordinating
and executing on marketing activities, customer and market research, customer
relationship management (CRM) process and infrastructure maintenance and CRM
technology administration.

Throughout 2007, Starr Tincup will utilize a mix of direct marketing, direct
response advertising, customer research and trade show campaigns to reach Digital
Realty Trust's target market. To drive more leads and generate revenue, Starr Tincup
will utilize a direct marketing mix, including direct mail and email campaigns,
webinars, pay-per-click and search engine marketing campaigns. Starr Tincup will
also use customer and market research to create the most effective advertising and
marketing campaigns.

"Shawn's leadership abilities, in addition to his data management and Internet
marketing background, make him the perfect point person for this account," said J.
William Tincup, principal and co-founder of Starr Tincup.

Shawn also serves as a resource for Starr Tincup, offering consultation on multiple
data management platforms to all clients and integration of multiple CRM
applications and managing the portfolio of CRM technology partners. He is
responsible for maintaining the technology and process that deliver the metrics
valued by Starr Tincup's clients.

"Without metrics and reporting, we would be just another marketing firm," said Bret
Starr, principal and co-founder of Starr Tincup. "Those metrics would not be
possible without data management. Shawn has brought both innovation and efficiency
to our firm."


About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. We help clients market smarter so they drive more revenue with
better marketing ROI. Our scope of services includes consulting and planning, market
research, sales and marketing infrastructure implementation and marketing program
execution.

For more about Starr Tincup, visit our website at www.starrtincup.com or read our
blog at http://starrtincup.blogspot.com.



Web Site = http://www.starrtincup.com

Contact Details = Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup